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Diamond State Fly Co – The New Home for Arkansas Fly Fishing
If you’ve never walked into a fly shop that felt like home, you haven’t stepped inside Diamond State Fly Co in Cotter, Arkansas.
If you’ve never walked into a fly shop that felt like home, you haven’t stepped inside Diamond State Fly Co in Cotter, Arkansas.
If you’ve never walked into a fly shop that felt like home, you haven’t stepped inside Diamond State Fly Co in Cotter, Arkansas.
Built by guides and run for anglers, Diamond State is more than just a place to grab gear. It’s a hangout spot. A place where guides roll in after a long float, swap stories, share patterns, and enjoy a cold one around the shop's bar and beer tap. It’s exactly the kind of place the Ozark fly fishing community needs.
Before we dive deep into our interview with Chad Johnson on-site, we talk with co-founder Logan Huff about how the shop came to be, why it was built around community, and how it’s changing the feel of fly fishing in the White River watershed.
Why We Like Diamond State Fly Co:
Because they’re building something with soul. It’s not about pretension — it’s about passion, people, and passing it on.
I remember the first time I stepped into a fly shop and felt lost and intimidated not knowing what to ask and just being hungry to learn. The fly shop employee I first encountered must have seen me as just a broke college kid and appeared reluctant to share any knowledge that would help me catch fish.
Diamond State Fly Co understands that and freely offers friendly help, local beer on tap, and a honest love for serving and being a part of the fly fishing community.
🎧 Hear the full conversation at the start of this episode:
Holler Members Perk:
Members of The Same Holler on our Patreon get 10% off ALL in-store purchases at Diamond State Fly Co (excludes Ross, Abel, and Turtlebox products).
👉 Unlock the discount by joining The Same Holler.
Your brand deserves more than an audience—it deserves a community.
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