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Diamond State Fly Co – The New Home for Arkansas Fly Fishing

If you’ve never walked into a fly shop that felt like home, you haven’t stepped inside Diamond State Fly Co in Cotter, Arkansas.

If you’ve never walked into a fly shop that felt like home, you haven’t stepped inside Diamond State Fly Co in Cotter, Arkansas.

Built by guides and run for anglers, Diamond State is more than just a place to grab gear. It’s a hangout spot. A place where guides roll in after a long float, swap stories, share patterns, and enjoy a cold one around the shop's bar and tap. It’s exactly the kind of place the Ozark fly fishing community needs.

Before we dive deep into our interview with Chad Johnson on-site, we talk with co-founder Logan Huff about how the shop came to be, why it was built around community, and how it’s changing the feel of fly fishing in the White River watershed.

Why We Like Diamond State Fly Co:
Because they’re building something with soul. It’s not about pretension — it’s about passion, people, and passing it on.

🎧 Hear the full conversation at the start of this episode:

Holler Members Perk:
Members of The Same Holler on our Patreon get 10% off ALL in-store purchases at Diamond State Fly Co (excludes Ross, Abel, and Turtlebox products).

👉 Unlock the discount by joining The Same Holler.

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